the development prospect of vegetable protein beverage

January 19, 2022

Plant protein drinks will usher in a period of rapid development

Vegetable protein drinks such as coconut milk and almond milk will set off a new wave of beverages. The reporter learned yesterday that in the recently released "12th Five-Year Development Plan Proposal for China's Beverage Industry," the China Beverage Industry Association estimates that vegetable proteins made from coconut, soybean, peanut, almond, walnut, and other plant kernels and pulp are used as raw materials. Drinks or will usher in a rapid development period. At the same time, the reporter was informed that beverage companies, including Hainan Coconut Island Group, Huiyuan Group, and Vitasoy, have entered the field of plant beverages in an attempt to seize market opportunities.

It is understood that with the development of the beverage industry and the pursuit of healthy beverages by domestic consumers, the structure of the beverage industry in China is constantly being adjusted. According to the recently released "12th Five-Year Development Plan Proposal for China's Beverage Industry," the China Beverage Industry Association conservatively estimates that in the next five years, China's total beverage output will maintain an average annual growth rate of 12%-15%, including packaging. Drinking water still occupies the largest proportion. The development of tea beverages and protein beverages is swift and the proportion will increase.

Some companies that first entered the vegetable protein beverage industry tasted the sweetness. According to industry insiders, sales of Xiamen Yinlu peanut milk exceeded 3 billion yuan; sales of the six new walnuts entering the beverage industry, Hebei Yangyuan, broke the one billion mark and became the dark horse of the beverage industry.

The information revealed in the China Twelfth Five-Year Plan encourages more companies to enter this new field. Zhang Chunchang, chairman of Hainan Coconut Island Group, pointed out in an interview with reporters yesterday that the company will firmly seize this market trend and launch a series of plant protein beverage products made from coconut milk, a specialty of Hainan's specialty products, to fully activate the characteristics of Hainan's coconut island. Agricultural Integration Strategy.

Another beverage company, Hubei Jinlongquan Group, will also enter the protein beverage market. According to media reports, the total investment of the group's series of products will reach 6 billion, and will be phased in investment. The initial investment will reach 300 million, and protein beverage products will be in this year. Inside the city.

It is reported that Huiyuan, Vitasoy and other beverage companies have also tried to enter the vegetable protein beverage market in the past two years, in which Huiyuan teamed up with Beijing Lade Food Co., Ltd.'s “Old Bout” to enter the xylitol plant protein beverage in 2009. Some experts predict that vegetable protein drinks will grow at a rate of around 30% a year in the next few years.

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Ms. Amu Yang

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